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CASE STUDIES
| NCI
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NCI Can Bottom with Recycling Logo |
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Following
a recent upgrade of ink jet printers at NCI Packaging’s
Preston Plant in Melbourne, the company now prints a recyclable
steel logo on the bottom of all their cans. Previous printers
only allowed for the printing of numbers and lettering, however
the new technology enables NCI to print symbols and logos.
Says Michael Tyrrell, Managing Director, NCI, ‘the SCRC
had been asking us for a while now whether it was possible
to put a recyclable steel logo on our cans and up until now
it hasn’t been. We are really happy to help close the
recycling loop and remind consumers of the recyclability of
steel.’ |
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CONTACT
Mauro Trentin
Development Engineer - Metals
NCI - Preston
Ph 03 9290 6835
Mob 0439 364 510 |
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Edgell
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Edgell’s Corn
has never looked so good. It’s one of the sixty five canned
vegetable products Edgell has recently revamped to include the
‘Recyclable Steel’ logo on its labelling.
With more than 25% of all sales in the Australian canned vegetable
market, representing 64 million cans sold per year, Edgell is
clearly a front runner brand. And now it is also striding ahead
in its commitment to encouraging consumers to recycle steel
cans. Edgell’s Senior Brand Manager, Stuart Redman, says
the move to make the ‘Recyclable Steel’ logo part
of their product labelling was made not just simply to communicate
to the consumer that Edgell cans can be recycled. “We
want consumers to feel more comfortable with recycling cans.
Those that care about recycling and the environment will value
Edgell for dedicating attention to the recyclability of the
food cans” says Mr. Redman.
“Whilst having
the logo on our product labelling will not necessarily provide
a reason for purchase, the packaging format will present a positive
message to the consumer. This can only have positive repercussions
– for Edgell, the consumer and the environment.”
“I would encourage all brand owners to take up the
Recyclable Steel logo,” he said. Be it Edgell Beetroot
or even the odd Four Bean Mix, you’ll see the Recyclable
Steel logo.
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| Dulux |
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Dulux is taking its commitment
to recycling very seriously, not only including recycling information
on all cans but now producing a recycled paint for outdoor purposes.
Recycled paint is now available through selected Bunnings Warehouse
stores.
Paint cans are 100% recyclable – consumers or the trade
simply need to ensure that all cans are dry inside i.e. that
all paint has dried up and there is no liquid left. Any excess
paint should be taken to a Paintback ™ scheme if one is
available or scraped out onto newspaper and placed in the bin.
Paintback ™ paint recycling is available in Victoria and
Western Australia through selected Bunnings stores. Both paint
and paint cans are collected for recycling through Paintback
™.
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| Morris McMahon
promotes use of recycling logos |
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In November 2005 canmakers
Morris McMahon began printing a steel recycle logo on the
bottom of every can. Currently around 60% of Morris McMahon’s
customers have a recycling logo or recycling information on
the main body of the can but Morris McMahon felt this wasn’t
enough. Says General Manager, Geoff Winstanley, “we
wanted to ensure that wherever the can ended up it would still
have recycling information for end-users on it. With our customers
that purchase plain cans and use labels, we can have some
input into the process of having the recycle logo on their
labels.”
Largely prompted by the redrafting of their NPC Action Plan,
Morris McMahon has reconfirmed their commitment to the environment.
In addition to including the recycling logo on all cans, the
company will regularly be reminding their entire sales team
to encourage those customers currently not carrying recycling
logos on their labelling to do so. Any cans printed by Morris
McMahon, and, with a customer’s permission, will also
include the recyclable steel logo on the can body. For existing
customers with no logo, it will be a slower change process.
It would be easy for companies such as Morris McMahon to
feel too many steps removed from the end user to get involved,
so it is encouraging to see a whole of supply chain approach
to recycling education.
For more information please contact: info@morrismcmahon.com.au
or
visit their website at www.morrismcmahon.com.au
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